Online PR is a new frontier for many corporations still, yet the benefits can be extensive and unexpected. The internet can make or break companies, plus a faceless audience can be ruthless and unforgiving.
When an employee of fast food chain Domino’s submitted a grotesque video to YouTube that would turn anyone away from pizza take-outs, the company experience an initial drop in sales immediately. Domino’s managed to control the situation however, launching their own YouTube video featuring Domino’s President, Patrick Doyle. The video was frank and answered customer concerns without being patronizing or washing over the issue. The company’s sales returned and status quo was returned. Without monitoring and reacting quickly to this situation, Domino’s could have been in serious trouble.
TotalMarketing.com LLC specializes in monitoring and managing situations like this, saving sales, staff and in drastic situations – the company itself. TM also pro-actively builds consumer trust and awareness, promoting new ventures and publicizing messages that our clients wish to broadcast.